white car with Imperial Tires

Imperial Tires Review 2022

Figuring out what kind of tires can be a long, arduous process that is full of pitfalls and confusion.  In order to avoid as much of it as you possibly can, it’s good to know what you are looking for and what you need.  If you are here, it’s because you are looking for tires or are interested in Imperial Tires.  So, our goal today in our guide is going to be to help you learn all about the brand.  Let’s get started! 

Imperial Tire Company & Background Information

While there are certainly bigger names in the world of tires that you will know of right off the bat, you also have to say that there are lesser known names than Imperial, too.  That means they are somewhere in the middle.  Despite that, you probably don’t know much about their background, so let’s take a quick dive into it. 

As you can tell be the name, this brand seeks to ‘conquer the road.’  However, they did so and do so, in a very big way, in mainly the European marketplace.  To many, for this reason, you will see them called Imperial ‘Tyres,’ so don’t be confused if that presents itself.  They are one in the same!  They have only been around, believe it or not, since 2012 and are known for making budget tires for both passenger cars and trucks. 

One of their specialties is in making tires for the winter months, so we will be discussing that a bit later!  This brand is owned by a Belgian conglomerate named Deldo Autobanden NV, who themselves have been around since the late 1980s.  They are just on the brands that the company is under the banner of, but many consider them to be the third option on the list for them. 

Imperial Tire Cost and Pricing

One of the main things that people like to consider when buying anything is the price it will ultimately cost them.  It’s a human nature kind of thing to want to save as much as possible while still extracting as much value as you can out of an item.  With Imperial Tires, you get a whole lot of ability to find value and you do so for a relatively low price. 

These tires are made with the intention of meeting and staying within your budget in mind, so you will no doubt be pleased to hear about that and benefit from it.  The one caveat that we do have, however, is that it can be tough to find the them in some parts of the world.  As such, we fear that the price of the tires will be driven up a notch or two if you do happen to find your way across a set. 

This might not seem like a big deal, but it would be painful to have to pay well above what they actually sell for simply because they have not grabbed a big enough slice of the American pie as of yet.  So that is one thing to keep in mind.  As with all kinds of tires, the models and sizes are going to cause differences in prices. 

A smaller car’s tires is usually going to be cheaper than a big truck tire, unless there is some specialty need that is being factored in, so just keep that in mind as you look to make up your mind and make the best purchase that you can. 

Imperial Tire Warranty

In terms of warranties, it is hard to find much information about Imperial Tires per their own website or elsewhere.  The thing you will likely need to do with them, then, is to simply ask if you are purchasing them about what kind they offer.  If you are at a dealership, they will probably have a system of their own to go by to protect you.  As with all warranties, make sure to read the fine print or ask lots of questions, as they can sometimes not cover nearly as much as you thought. 

Tire Options

One of the things that you can’t say in the negative about Imperial Tires is that they don’t have a options.  A lot of times we associated budget pricing to go with fewer options.  It was the calling card of Henry Ford, remember, to say that you could have any of his cars in any color as long as it was black, so that they could drive costs down as low as possible initially.  As a company expands, though, they can open up their options a bit.  While Imperial has not been around a very long time, they have opened these up quite a bit.  They have a range of options available to you.  There are tires for winter, summer, and for all season as well. 

These tires can be used on cars, trucks, and SUVs, too, covering just about any vehicle that is on the ‘normal’ road as a result.  The negative bit that we have been able to find is that Imperial Tires, while working on expanding as much as they can to other parts of the world besides Europe, just are difficult to find in the United States.  You may indeed be able to find them, but it can be a hard process to do so and might end up being fruitless for you unless you get lucky.  It may take a couple- or a few- more years before they are widespread enough to be easier to find and purchase. 

While road tires are the main forte of Imperial, they have also delved into other areas as well and you can find some of those if you look hard enough and in the right places.  They have made tires for things such as tractors and other agricultural uses and for high speed and high performance cars as well.  There are a lot of things that they can do for you!    

Imperial Tire Technologies and Features

One of the main features, as we have talked about a bit already, from Imperial Tires is that they are very, very serious about bringing good, high quality winter tires to the market.  It’s no secret to most of us that driving in the snow and on the ice is a totally different experience to driving on solid ground beneath us. 

It can be a scary and harrowing situation to be in even with the correct equipment, but it can be made all the worse without the best equipment you can find.  It takes a lot of hard work and dedication to be able to bring these types of tires to the market, so it’s very nice to see.  A lot of times, you will not have any issues finding a company with a dearth of quality all season tires.  But sometimes those just don’t do the trick when it’s snowy and wintry out, and a winter tire may be what you need to protect you during that season. 

In fact, one of the main reasons that Imperial Tires was founded in the first place was for them to push the envelop, so to speak, with technology.  They were seen as many, and certainly pushed that way by the branding, as a breakthrough in tech when they first came out.  They have managed to do this by using a research team in China that tests, tinkers, and pushes them to their limits. 

Imperial Tire Durability

One of the main calling cards of Imperial Tires all over the world, where you can find them, is their ability to last for quite some time.  It’s difficult to find tires that have a range of value to them and are good at seemingly everything, but with Imperial you really do get the feeling you get that.  The durability is superb with Imperial tires, as they have taken a lot of time to do research and maximize their lifespan. 

Of course, upkeep and maintenance on your part is going to play a large role in this area as well, so don’t expect to have the longest life out of them if you are abusing them and not properly taking care of them.  A lot of folks, in the UK especially, have found these to be extremely worth their while.  They are able to take a beating and don’t cost them a ton of money at the same time, giving them a lot of upside and very little downside at the same time. 

Summary & Final Recommendations

Finding the right set of tires can be tough, particularly when you have six hundred and 42 million choices, seemingly, to pick from.  However, your search can at least be better informed after our look at Imperial tires today.  Imperial is a new-ish brand but it’s already created quite the buzz by being able to replicate many of the feats of the bigger name brands out there. 

This has especially proven to be true in Europe, and we are not awaiting whether or not they will make the same sort of splash in the States or not.  If you are looking for a good deal, and who isn’t, and something that will hold up over a good amount of time, then you can do a whole lot worse than Imperial Tires.  They are also a brilliant brand if you are in need of winter tires, so keep that in mind if you find yourself fighting a climate you are just too unsure of! 

Imperial Tire Models

AS Driver

  • Ecodriver 2
  • Ecodriver 3
  • Ecodriver 4
  • Ecodriver 5
  • Ecosport
  • Ecosport 2

AS Van Driver

  • Ecovan 2
  • Ecovan 3
  • RF07
  • RF08
  • Ecosport A/T
  • Ecosport SUV
  • F110
  • Snowdragon HP
  • Snowdragon UHP
  • Snowdragon 2
  • Snowdragon 3
  • IR1
  • Snowdragon SUV
  • Eco North
  • Eco North LT/SUV

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